Chubby and dimpled? Yes. Red and irritated? No. Being a brand new human is tough — so diaper cream should be as gentle as it is effective. And while it's called this Organic Diaper Balm, it’s so much more. Think extraordinarily soothing calendula diaper balm, so your baby’s bum can stay the way it’s meant to be: chubby-soft and cheerful-cheeked!